The Insecurities of the Kardashians: Kim isn’t as Popular as Kylie


Earlier, I removed this post from Medium, but I decided to post it again.

This past Monday night was like no other. After a full day of designing, conference calls, and coding, I was catching up on tech news. I saw that the Kardashian/Jenner clan launched their own subscription based apps to push exclusive content to fans who were willing to pay. Alongside these apps, they also launched websites. I’ll admit I downloaded Kylie’s app just to check it out. I also checked out the website, and just like most developers, I decided to take a look around to see what was powering the site. After I started digging a little bit deeper, I found a JavaScript file named kylie.min.75c4ceae105ad8689f88270895e77cb0_gz.js. Just for fun, I decided to un-minify this file to see what kind of data they were collecting from users and other metrics they may be tracking. I saw several calls to an API, which of course made sense. I popped one of those endpoints into my browser, and got an error just liked I expected. Then, I logged into the site with my username and password, and was directed to this page:

Initially, I thought that this was some page filled with dummy data, but as I started to look closer, I realized it wasn’t. I now had access to the first names, last names, and email addresses of the 663,270 people who signed up for Kylie Jenner’s website. I then noticed that I could do the same API call across each of the websites and return the same exact data. I also had the ability to create/destroy users, photos, videos, and more. It’s clear why this is a major issue, and raises the question: should users trust not only their personal information, but also payment information with these apps?

User Stats (as of 09/15/2015 2:27 AM PST)

Kylie Jenner ( 663,270 Users
Kim Kardashian ( 80,679 Users
Kendall Jenner ( 50,756 Users
Khloe Kardashian ( 96,635 Users
Total Users: 891,340

One thing is for sure, only the Kardashians can release apps out of nowhere, with no prior promotion and amass nearly 1 million users in less than 24 hours. Their influence is undeniable, whether you like them or not. Another thing that is apparent from this data, is that millennials want to be closer to their favorite influencer’s, artists, and athletes more than ever. It’s no coincidence that Kylie had ~828% more signups than Kim.

More than anything, this data illustrates the importance of why building communities around the people, places, and things people are interested in, is becoming increasingly important as places like Twitter and Instagram become over saturated with irrelevant content.

I’ve reached out to the team behind these apps, Whalerock Digital Media, and let them know of this issue and what they can do to fix it.

As of 8:10 AM PST, Whalerock Digital Media patched this issue