Would you like to launch an e-commerce website and ensure that it is secure for payments? Do you require the ability to submit confidential information on your website? Do you just want to secure your website for any future needs that ever come along? No matter your reasons, switching your website from HTTP to HTTPS by purchasing an SSL certificate is definitely a smart idea. However, before recommending that you switch over, it is important to familiarize yourself with the benefits and drawbacks of switching over to HTTPS.
The Benefits of Making the Switch
1. Protecting Sensitive Information
One of the most obvious reasons for securing your website by buying a digital certificate is to protect confidential and sensitive information such as social security numbers, credit card information, addresses, medical data, just to mention a few. If you store files containing confidential information on-site or have an e-commerce store, it is important to invest in a digital certificate. Investing in the certificate helps protect sensitive information from hackers and let your customers know that their data will be safe.
2. Receive a Boost in Your Website’s Ranking in the Search Results
If your website’s URL has an HTTPS, you will enjoy a slight ranking boost from Google. Google announced in August 2014 that adding an SSL security certificate (2048-bit) on a website helps it earn a ranking benefit, even though quite minor. If you would like to improve your search engine optimization, one of the best ways to do is through HTTPS. However, according to Matthew Woodward’s blog, which recently went secure, the ranking factor is quite small, which is why you need to prioritize improving links, site structure, and content first.
HTTPS is Necessary for AMP
If you are serious about search, being found, or selling online, it is important to get on the mobile revolution bandwagon. A lot has been written and said about the need to make sites mobile friendly and mobile responsive. Technical considerations like page loading speed are important. With the introduction of the mobile friendly index by Google, the spotlight is now firmly on Accelerated Mobile Pages (AMP) once more.
AMP was introduced by Google for ensuring that content loads faster on mobile devices. AMP content features prominently in the search results and is designed for users that use mobile devices to access the Internet. AMP clearly has a key role to play in optimizing for mobile and HTTP is necessary for it to work.