Improving advertisement locations on your websites

Google Adsense has published a tutorial on how to increase and improve the revenue which you can earn from your Google Adsense account. The video which lasts 3:21 minutes provides a direct and simple insight on how you can increase your Adsense revenue. The official Google Adsense video can be used to improve your own website. If you follow the rules from Google, you will be certain that you have received the best advice which you can get on Google Adsense.

One of the most important factors that contributes to CTR and your overall revenue is where you place your ads on your site. In the Adsense video guide, they will teach you different strategies for deciding where to place your ads on your website.

Above the fold

The part of the advertisement locations that users can see without scrolling down on a typical screen, mobile, tablet or desktop.

Below the fold

The part of a advertisement locations the users have to scroll down to see.

What do your users want?
What do your users want?

Advertisement locations

If you want to choose your advertisement locations it is important to figure out what your users goals are and how these tie to your goals as a publisher.

Ask yourself these questions:

  • Where are your users coming from?
  • What are they looking for?
  • Do they find it?
  • On which pages or sections are users spending the most time?
  • What is your goal for users on your site?
  • Are you getting the desired response from them?

It is important to keep in mind that what may work best on other websites, might not work best on your own website.

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