Is your Disney+ account used by more than just your household? Starting this November, Disney+ plans to enforce restrictions in Canada aimed at limiting account sharing beyond one’s household.
The Announcement and New User Terms
Disney+ sent an email to its Canadian subscribers announcing upcoming limitations and mentioning updated user terms, according to Mobile Syrup1. The updated terms clearly state that an account should not be shared outside the household, essentially limiting usage to a single residential address.
Don’t you think it’s interesting how streaming platforms are tightening the grip on account sharing?
Analyzing User Accounts
In the updated terms, Disney+ reserves the right to analyze accounts to ensure compliance with these new conditions. If any account is found to be violating the rules, Disney+ has the authority to limit or even terminate that account.
We believe this raises questions on how rigorous the company will be in enforcing these rules. For instance, how will Disney+ handle accounts being used by subscribers who are traveling? or that got hospitalized for whatever reason?
Different Service Tiers
Disney+ mentions different Service Tiers in the new terms. Some of these tiers may allow account sharing outside a household. Currently, there’s no difference in sharing allowances across various subscription plans. However, Netflix already offers additional subscription options that allow account sharing beyond a household.
Could Disney+ be planning a similar strategy in the future?
What Industry Leaders Say
Last August, Disney CEO Bob Iger2 hinted at exploring ways to curb account sharing3. These measures are expected to be initiated in 2024 or later. Streaming services claim to lose revenue due to account sharing. To counteract this, they aim to encourage more individual account subscriptions for growth. Netflix, for instance, introduced a 4-euro monthly surcharge4 to facilitate account sharing in The Netherlands and Belgium.
Conclusion and Future Implications
Starting this November, Disney+ aims to limit account sharing among Canadian subscribers to within the household as per their updated user terms. While the extent of enforcement remains unclear, the streaming service is taking steps to ensure compliance.
Will these restrictions lead to more revenue for Disney+? How will it affect subscribers, especially those who frequently travel? These are questions that remain unanswered but are crucial for the streaming service’s growth strategy.
You can believe that this could be a turning point in how streaming services operate, with potential implications for user experience and revenue models.
- https://mobilesyrup.com/2023/09/27/disney-plus-canada-password-sharing-crackdown-november-2023/ ↩︎
- https://thewaltdisneycompany.com/leaders/robert-a-iger/ ↩︎
- https://www.theverge.com/2023/8/9/23826310/disney-plus-password-sharing-earnings-q3-2023 ↩︎
- https://tweakers.net/nieuws/210042/netflix-begint-in-nederland-en-belgie-met-4-euro-toeslag-voor-delen-account.html ↩︎
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