Pyramid schemes try to lure unaware people into scams which will often cost the unaware people a lot of money. The scams promise a lot of wealth and opportunities to the unaware people, and the pyramid scammers often claim that it is very easy to earn a lot of money, and in order to earn a lot f money, you will need to follow the rules of the pyramid scheme.
In the video, it is explained how these pyramid schemes work and how they lure unaware people to the schemes. The video has been designed as a cartoon and there is a English narrator which explains the cartoon step by step. I think that it is a very nice and education video on Pyramid schemes.